As anyone with a small business knows only too well, we are contacted on a daily basis by charitable organisations and individuals looking for our businesses support or sponsorship. This can prove to be an annoyance, with phone calls, emails and personal visits every day but before I am accused of Scrooge like tendencies, I would like to make it clear that I have every admiration for the charity workers themselves and if I could support them all I surely would.
Obviously no business can support all of the organisations that contact them, A small business like ours can only assist a very small number of charities every year. In a normal year our policy for supporting charities is quite simple, each of us company directors selects a charity and as a business we support these three charities on a monthly basis for twelve months. We do not normally divulge which charities we support and quite honestly do not really feel we need to justify which charities we have chose to support.
Why are we doing this?
Well.. we think that financial donations are essential but our business can only give so much, so we can help support these charities in other ways. We can start by giving these charities additional exposure on the internet, by including them in our blog posts, our Twitter posts and our Facebook updates. This exposure not only raises awareness but can generate extra revenue from our customers and potential customers.