Thursday 10 February 2011

Value for Money?

I know only too well that times are tough out there for every one. A recession (with one or dips) is hard to deal with alone, without the added stresses of planning a wedding. Money has become a precious commodity with every penny being saved becoming a penny made. Essentially we are all out looking for a bargain.

But what is really a bargain?
Paying less for a product does not always mean you have received value for money.

We all know that a Rolls Royce car is more expensive than a Ford Fiesta, and we understand that the two items are not comparable, but if we could buy a new Rolls Royce for the price of a new Ford Fiesta we would KNOW that was a bargain. But in reality this will never happen, bargains like these just do not exist, because a Rolls Royce vehicle is a more expensive car to produce than a mass market vehicle which is designed to appeal to a large cross section of the community and be mass produced. Now if you could find a vehicle that was comparable to a Rolls Royce, that had the same specification, the same design, the same performance, the same prestige and the same levels of customer service but at a cheaper price, then you have a genuine bargain. I think what I am trying to say is that a bargain is only a bargain when you are receiving the same product or service (or both) at a lower rate.

In the case of our business there are allot of different companies offering what seem at first glance very similar services (in the same way all cars have four wheels). However the difference in the services can be quite drastic. Some companies do not design their own stock, some do not even purchase their own stock (simply act as middle men), some companies do not hold stock on the premises, some companies do not have fully trained tailors on the premises, some companies do not have fully trained staff, some companies do not alter and press each and every garment by hand. Worst of all, I think some companies do not care.

So when you are deciding which 'Wedding Suit Hire ' service to choose for your wedding please consider 'Bargains' , 'Discounts' and 'Price Guarantees' are not always what they seem.

Compare the products, compare the service and then decide if these 'Deals' are really value for money?

(Not every one is ONLY interested in price) Just a thought ... Marc

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